Website Research

Question 3: Describe the film including the genre, the style of film, the actors, the story line, (include a synopsis if you can find one).

This films genre appears to be quite dark and gloomy, which you can tell by the choice of colour used throughout the website. With the main colour being black and having reds and golds over the top, the key words stand out vividly. The message comes through clear that this movie is not about happy bunnies and elves, but one with depth. The style of film seems like it would be a drama, due to the websites having it’s own drama. The main actors include, Kristen Stewart, Robert Patterson and Taylor Launtner.

Question Four: Separately discuss the overall feel developed for each film’s promotional materials (is it clean, crisp and bright or dark, moody and grungy etc.)? Be as descriptive as possible, you could discuss the colours, textures, tone and use of movement in the website to create interest in the film.

The overall feel developed by “The Twilight Saga’s” website and promotional feel have given the impression of a dark, moody and deep movie. The use of a dark background with accents highlighted across the page show the drama that has been built up of this film, that once you get to the site, the highlighted things are exactly what the audience has been looking for. The website has been set out clearly with the title bold in the top right, the links off that to the parts of the saga, hyperlinks underneath and then large moving posters to advertise further for the franchise. The websites movement is very fluid, as you scroll across the page; the hyperlinks come to life and light up when you hover over them. This method intensifies the intensity that this site has, as if it screams “Click me. Click me,” Every time you are near them.

Question Five: For the film reflect on how the film’s website is laid out. Look at the links, font and how the information or promotional materials are presented. Create a ‘tree’ diagram, which diagrammatically shows how the pages are linked together.

                                                

Question Six: Identify the Target Audience for your site? ( Who are they? What age? Interests, etc.) and discuss whether you feel the website is effective in appealing to this intended audience.

The target audience for this site consists of a multi gender, multi sex market. The website does not display a single sex or single gender aspects such as any pink, sparkly items (for girls) or any blue, trucks (for boys). Therefore the website is effective in appealing to its intended audience

Question Seven: Talk about what you like/dislike about the promotional material for the film. Why?

I really like how on the website, there has been a lot of information covered, not only on the overall saga, but it has gone into detail about each movie. I don’t like how there is over whelming information on the home page, you don’t really know where to start or look.

Question Eight: Find a poster or advertisement for each film, save the image in to your folder and insert here. In as much detail as possible.

The colour scheme shown in this advertisement contains warm, cool and exciting colours. The colours of the outfits of the three main characters standing in the foreground show that Edward (Left) is the vampire (cold skin) by using blue, Jacob (right) is a werewolf (hot skin) by using red. These two colours are opposite on the colour wheel, which also represents their relationship. These two characters are completely against each other. The hints of red in the sky suggest the breaking dawn (like the title). The focal point on this poster is the main three characters in the foreground. They are the most crucial to the story line so they are being highlighted in this poster. A sense of balance has happened by using a balance of colour among these three characters. Edward (Left) and Bella (Middle) are both wearing more pastel colours that together draw as much attention as Jacobs (right) red shirt. The sense of harmony has been created with the way in which the characters have been placed through the frame, with people separated evenly across the screen. The elements that unite together to make the advertisement effective are the dominant colour scheme and the high contrast of outfits between the background characters and the foreground characters. The overall message being communicated about the film through the visual language in the poster is one that whispers “We are coming”. The stance that they are in is one of protecting each other, yet ready to fight at the same time.